Who would have thought it was possible to transform a mediocre wine into something enjoyable? Certainly not me...until I received a red wine aerator for my b-day. This magical device instantly strips out the harsh aspects found in most inexpensive wines and makes them much more smooth. I'm not saying this is going to transform Mad Dog Red Grape into Duckhorn, but it does make a substantial difference in the character and taste of the wine it's used with. My love of finding budget-friendly wines at the under-$20 price point makes the Vinturi Red Wine Aerator a near necessity. This is, without a doubt, worth the $40 investment and would serve as a great gift for any wino!